Hispanic Marketing For Cosmetic Surgery Procedures
At the beginning of the development of cosmetic surgery most of the patients were Caucasian. For cultural reasons it was harder for the other ethnicities to accept the fact that a human’s body can be changed by another human being. For a long period of time it was considered to be a taboo. The passing of time and the medical breakthroughs regarding cosmetic surgery helped people understand that it is natural to wish for a more appealing body and that there is nothing wrong with enhancing the natural beauty. Even in our times many people reside to have a surgery because they are afraid that they would lose their typical ethnical characteristics.
If we take a look at recent statistics, we may find unexpected results. For example did you know that the fastest growing segments of the American population who choose to have some kind of cosmetic surgical procedure are Hispanics? According to the statistics realized by The American Society of Plastic Surgeons in 2008 the number of Hispanic people who had a surgery increased by 19 percent, while the number of Caucasians decreased by 3 percent.
I was wondering what the reason of this social phenomenon is. In order for something to become popular, it has to be shown or told about to the most people possible, so I was thinking that reason was the Hispanic marketing for cosmetic surgery procedures.
It is a well-known fact that for Hispanics it is very important to find out about new things by the word of mouth (78% of Latina women would choose a cosmetic surgeon based on the recommendation of a family member or friend who already had such an operation). I agree that this can be a way to spread the news, but I don’t think that surgeons would be able to use this method. Most of the marketing strategies include internet advertising and advertising in the mass-media (including TV, radio and newspapers). Although some analysts say that there is still need for Hispanic marketing for cosmetic surgery procedures, a lot of Hispanic women choose to have some kind of surgery and their number is growing year by year.
Recent researches show an increasing interest from Latina women to have a surgery in the U.S. despite the economic crisis. The number of Latina women seeking cosmetic or plastic surgery in the U. S. increased by 9%. The medical tourism outside the State has decreased and at this moment Hispanic women want to be operated by North American surgeons who have experience with ethnic skin.
The research shows that the number of non-invasive procedures has increased by 8%. The most common procedures effectuated on Hispanic women are considered to be breast augmentation, breast reduction, liposuction, abdominoplasty and Botox injections.
If we consider that analysts say that the Hispanic marketing for cosmetic surgery procedures should be more intense and the number of people having a surgery is already this high, we may ask ourselves how many people would undergo a procedure if there would be proper advertising?
If we take a look at recent statistics, we may find unexpected results. For example did you know that the fastest growing segments of the American population who choose to have some kind of cosmetic surgical procedure are Hispanics? According to the statistics realized by The American Society of Plastic Surgeons in 2008 the number of Hispanic people who had a surgery increased by 19 percent, while the number of Caucasians decreased by 3 percent.
I was wondering what the reason of this social phenomenon is. In order for something to become popular, it has to be shown or told about to the most people possible, so I was thinking that reason was the Hispanic marketing for cosmetic surgery procedures.
It is a well-known fact that for Hispanics it is very important to find out about new things by the word of mouth (78% of Latina women would choose a cosmetic surgeon based on the recommendation of a family member or friend who already had such an operation). I agree that this can be a way to spread the news, but I don’t think that surgeons would be able to use this method. Most of the marketing strategies include internet advertising and advertising in the mass-media (including TV, radio and newspapers). Although some analysts say that there is still need for Hispanic marketing for cosmetic surgery procedures, a lot of Hispanic women choose to have some kind of surgery and their number is growing year by year.
Recent researches show an increasing interest from Latina women to have a surgery in the U.S. despite the economic crisis. The number of Latina women seeking cosmetic or plastic surgery in the U. S. increased by 9%. The medical tourism outside the State has decreased and at this moment Hispanic women want to be operated by North American surgeons who have experience with ethnic skin.
The research shows that the number of non-invasive procedures has increased by 8%. The most common procedures effectuated on Hispanic women are considered to be breast augmentation, breast reduction, liposuction, abdominoplasty and Botox injections.
If we consider that analysts say that the Hispanic marketing for cosmetic surgery procedures should be more intense and the number of people having a surgery is already this high, we may ask ourselves how many people would undergo a procedure if there would be proper advertising?
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