Latino Cosmetic Surgery Marketing
People all around the world are getting their nose, breasts or face done and today’s society is totally used to this. But if we go back just a couple of decades, it was something unusual and strange thing to hear that someone has changed his or her appearance with the help of medical procedures.
At the beginning mostly Caucasian people accepted the benefits of plastic or cosmetic surgery. Other ethnic groups were against them and it was considered to be a taboo. Even in our times many people reside to have a surgery because they are afraid that they would lose their typical ethnic characteristics. At this point all this is history and if we take a good look at the statistics we may find unexpected facts.
For example, did you know that the fastest growing segment of the American population who choose to have some kind of cosmetic surgical procedure are Hispanics? To tell the truth, I was a little surprised, so I did a little research on the topic. In the case of Hispanics too it was true that at the beginning of the appearance and spread of plastic and cosmetic surgeries this ethnic group was disapproving it, but thanks to the medical breakthroughs in this field, more and more people opt to have such a procedure or treatment.
Even more, according to the statistics realized by The American Society of Plastic Surgeons in 2008 the number of Hispanic people who had a surgery increased by 19 percent, while the number of Caucasians decreased by 3 percent. I was wondering what the reason of this social phenomenon is. In order for something to become popular, it has to be shown or told about to the most people possible, so I was thinking that reason was the Latino cosmetic surgery marketing.
It is a well-known fact that for Hispanics it is very important to find out about new things by the word of mouth (78% of Latina women would choose a cosmetic surgeon based on the recommendation of a family member or friend who already had such an operation). I agree that this can be a way to spread the news, but I don’t think that surgeons would be able to use this method. Most of the marketing strategies include internet advertising and advertising in the mass-media (including TV, radio and newspapers).
Although some analysts say that there is still need for Latino cosmetic surgery marketing, a lot of Hispanic women choose to have some kind of surgery and their number is growing year by year. To convince people to get an operation many clinics and specialists turn to the radio as part of their marketing strategy. In the last few years in the Hispanic radio advertising for cosmetic surgery there has been an increase that is easy to observe.
Due to the changes in the marketing industry, TV marketing will be replaced by the internet and other not-so-traditional channels of informational flux and so will be the printed media. While these branches of marketing will be in decline, others, like radio will reach their full potential, evolving with the help of technological changes.
At the beginning mostly Caucasian people accepted the benefits of plastic or cosmetic surgery. Other ethnic groups were against them and it was considered to be a taboo. Even in our times many people reside to have a surgery because they are afraid that they would lose their typical ethnic characteristics. At this point all this is history and if we take a good look at the statistics we may find unexpected facts.
For example, did you know that the fastest growing segment of the American population who choose to have some kind of cosmetic surgical procedure are Hispanics? To tell the truth, I was a little surprised, so I did a little research on the topic. In the case of Hispanics too it was true that at the beginning of the appearance and spread of plastic and cosmetic surgeries this ethnic group was disapproving it, but thanks to the medical breakthroughs in this field, more and more people opt to have such a procedure or treatment.
Even more, according to the statistics realized by The American Society of Plastic Surgeons in 2008 the number of Hispanic people who had a surgery increased by 19 percent, while the number of Caucasians decreased by 3 percent. I was wondering what the reason of this social phenomenon is. In order for something to become popular, it has to be shown or told about to the most people possible, so I was thinking that reason was the Latino cosmetic surgery marketing.
It is a well-known fact that for Hispanics it is very important to find out about new things by the word of mouth (78% of Latina women would choose a cosmetic surgeon based on the recommendation of a family member or friend who already had such an operation). I agree that this can be a way to spread the news, but I don’t think that surgeons would be able to use this method. Most of the marketing strategies include internet advertising and advertising in the mass-media (including TV, radio and newspapers).
Although some analysts say that there is still need for Latino cosmetic surgery marketing, a lot of Hispanic women choose to have some kind of surgery and their number is growing year by year. To convince people to get an operation many clinics and specialists turn to the radio as part of their marketing strategy. In the last few years in the Hispanic radio advertising for cosmetic surgery there has been an increase that is easy to observe.
Due to the changes in the marketing industry, TV marketing will be replaced by the internet and other not-so-traditional channels of informational flux and so will be the printed media. While these branches of marketing will be in decline, others, like radio will reach their full potential, evolving with the help of technological changes.
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